Good Practice for Emails: General Guidelines
- Always clearly state who the email is from and give your contact details.
- Follow the general guidelines
- Avoid using Text Speak abbreviations. Screen-reading software will not be able to interpret these.
Groups emails and newsletters
- Use the BCC field to enable screen-reading software to go straight to the text instead of first reading out the addresses of all recipients. This practice also reduces the risk of spreading viruses or malware.
- Use the Text Email Newsletter (TEN) Standard for sending Plain Text Newsletters – see www.headstar.com/ten.
- Use the Web Content Accessibility Guidelines (WCAG) WCAG 2 for sending HTML Newsletters – see www.w3.org/WAI (Web Accessibility Initiative).
- If you use HTML, Include a link to a webpage with the same content as the HTML Newsletter.
- Do not send Newsletters to people who have not requested them.
- Always offer your recipients an opportunity to opt out.
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